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før VIZOU°
— Reading Sunglasses
Disciplines
If you're all about that sun life but your eyesight is shaky, check out VIZOU°.
Identity and packaging design for a brand of sunglasses that feature magnification.
Identity and packaging design for a brand of sunglasses with magnification.
The challenge was to develop a design system that combines the theme of
magnification and power of vision and turns it into a holistic and dynamically
scalable packaging system.
A comprehensive graphical identity that evolves according to the dioptric
strength, form and tonality of the respective eyewear model..
The result was a design system that perfectly embodied the essence of the product, showcasing its functionality, and serving as an excellent representation of the brand. The interplay of colors and shapes in the packaging design creates a delightful experience for the user.The dynamic nature of the design allows for a seamless transition between variations in form and tonality of each eyewear model. As a result, the graphical identity of VIZOU° Reading Sunglasses is both functional and aesthetically pleasing, making it a joy to use — Stay sunny.
Our packaging design system adapts to your personal magnification need.
