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ILaux — Grappa Gran Classe

før ILaux

— Grappa Gran Classe

Disciplines

  • Packaging Design

Born from Burgundian roots, this Grappa has transcended its rustic origins to grace the tables of connoisseurs.

Aged for six years in chestnut barrels, its diverse floral aromas form the essence of 
our packaging concept.

Context

Laux tasked us with elevating Grappa Grand Classe's brand identity, emphasizing its journey from rustic beginnings to a symbol of joy and refinement, particularly highlighting its floral character.

Concept

From Rustic Roots to Refined Floral Elegance — Laux Grappa Grand Classe embodies transformation, celebrating its evolution into a symbol of Italian joy with a distinctive floral touch.

Creation

Our packaging design visually narrates the aromatic symphony within, showcasing Laux's commitment to quality. Grappa Grand Classe transcends spirits, becoming a testament to craftsmanship and Laux's legacy in refined beverages.

"It's like Burgundy's greatest hits in a bottle, aged six years for that smooth kick. The floral vibes in the design? They're like the classy encore, making each sip feel like a high-five from the good life."

— C.L , Master Distiller at ILaux

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