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Reading Glasses
Branding & Identity / Packaging Design

With Vizou, Thalia launches its own reading glasses collection. The aim was to develop a holistic identity design for this collection. A reading glasses packaging that grows with the needs. The comprehensive graphical identity evolves according to the dioptric strength, form and tonality of the respective eyewear model.


Enjoy every Detail — the new joy of reading.
In collaboration with Axel Domke.