The Steiff company has been known for unrivalled quality since 1880. Margarete Steiff fought for her place in life as an energetic young girl against many odds. With a pincushion in the shape of a small fabric elephant, she wrote the first chapter of an unprecedented success story that is still being written today. In cooperation with Steiff x Thalia, we were able to accompany the scaling of the product worlds and developed the branding and packaging design for the home decoration capsule collection. A higher state of cosiness.