Hati Hati is all about caring. Caring about nature and natural resources by using eco-friendly and sustainable fabrics. Caring about the people by producing in small, family-run businesses instead of big, mass production companies.  The Idea: Hati {n} - is the indonesian word for heart. We worked this heart symbol into the typograhpy. The result is the Hati-Hati wordmark. The striking hand-dyded fabrics are another iconic element of the brand. The result is a unique visual appearance that clearly represents the values and core building blocks of the brand.