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The Joy of Reading
Branding & Identity / Packaging Design

Thalia is Germany's largest book retailer and now wants to write its own history with the sub brand: BookLover. The collection is an atmospheric companion for enjoying reading with all your senses. The product range stretches from reading candles to reading socks and everything in between.


The Idea: What do all BookLovers have in common? The love of books becomes visible in their personal home library. The Result: An iconic and dynamic design system, as multifaceted as the home library itself.