Brand Workshops
Brand Positioning
Brand Story


Tailor-Made Identities
Analogue & Digital



Packaging Design
Artist Branding


Brand Enviroments
3D Communications
Point of Sale

Fokussierte Ästhetik by Studio Chapeaux.


Studio Chapeaux is a boutique ideas and design bureau based in Hamburg. We help our clients turn their ideas and products into compelling, competitive brands. We stage brands in analogue and digital form, as well as in brand spaces. In doing so, we try to find a form that is exciting, entertaining and tells a story.


We have won numerous awards for the quality of our work. If you would like to talk about a new project please get in touch with us by e-mail.



It’s our belief that targeted design brings together the values of the brand and those of the customer. Brands that compete globally have to deal with complex and constantly changing demands. This means that clearly defining a brand’s core values and checking its positioning within the market is key.

A brand’s appearance is based on the unique combination of strategic and creative building blocks that shape it, set it apart and make it clearly recognisable. In a word: identity.We create integral communication concepts and develop them for all relevant touchpoints and perceptual channels.

In doing so, we try to find a form that is exciting, tells a story and typifies our design.



A brand space is the emotional centre of a brand. It’s where the brand is at its most tangible. Nowadays brand spaces have to meet a lot of requirements regarding products, services and design in order to meet customers expectations.

A multidisciplinary strategy and design concept is essential for all these aspects to exist in harmony – and it creates an emotional experience that gets people excited and inspires loyalty.

We develop customised concepts and designs for the next generation of customers.