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før &Play
— Eternal fun time
Disciplines
Awards
Playtime that never ends.
As sustainable as the playtime is, these wooden games are crafted for endless joy.
We crafted their geometric and playful branding for the market launch.
Develop and design of a brand and product identity for a series of classic games with a dual focus on endless fun and sustainability. The games are crafted from sustainably sourced wood, aligning with the highest standards of environmental responsibility.
& Play & Play & Play & Play — Encouraging a simple call to action: Play with a happy heart and a green conscience, again and again and again.
We've captured the essence of what makes &Play games special — endless
fun, long-lasting quality, and sustainability — and brought them to life through
our product identity. Our design is built on a foundation of geometric building
blocks that not only make our games visually engaging, but also serve as the basis
for our word and image mark. Let's play and enjoy the endless fun, long-lasting
quality and sustainability of our games.
We've locked in what makes &Play games tops: loads of fun, quality that lasts, and eco-friendliness.
Our product identity brings this vibe to life, ensuring the fun stays sustainable all the way through.
